5-10x Your Google Business Profile Leads With Justifications

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What is a Justification?

A justification is a short text snippet and/or image that is shown by Google in the Google Map Pack on Google's first search results page. Google takes this information from your GMB profile to help customers searching on Google with more contextually relevant information about your business. Justifications are concise and provide customers with information that is useful to them based on their Google Search.

For example, you can add descriptions of your products and/or services such as "Shingle Roofing" to your Google Business profile. Google will then use this information and display your 'Shingle Roofing' service on Google's first page to users searching for 'Shingle roofers near me'. Google also takes relevant information from the 'About' section of your GMB profile to display relevant Justifications.

Popular Justifications that help your Google Business profile appear on Google's first page, include:
- Google Reviews
- Google Business Products & Services descriptions
- Website Information
- Google Business Posts
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How to Add Justifications to Your GMB Profile?

Adding justifications to your GMB profile is a simple process. All you need to do is log into the Google Business profile and navigate to your profile settings. In your settings, make sure to fill out all available fields that apply to your Business, to the best of your ability with a focus on keywords. This includes your Google Business profile's 'About' description, products and services offered by your business and opening times.

For Justifications on your Website, you will need to optimize the written text on your website and enrich it with relevant keywords to the products and services you are promoting. This is what SEO Agencies sell Roofers and General Contractors on as 'on-page SEO optimization'.

For Google Review Justifications, you can encourage customers leaving a Google Review for your business, to 'describe' your business in a certain way and potentially even using certain keywords to describe their experience with your business.

For Google Business profile Post justifications, make sure you keep a consistent flow of posts on your Google Business profile and make sure that these posts feature ... you guessed it ... 'relevant keywords' in the post's headline as well. With proper optimizations you should see your 'Profile Strength' increasing.

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Importance of Justifications in Your GMB Profile

Justifications are important for your GMB profile because they provide customers with additional information that is helpful to them, which makes them a critical ranking factor determining how your business appears on Google. This allows customers to make informed decisions about your business and gives them the confidence they need to contact or book you. Additionally, justifications can help you stand out from the competition by providing customers with extra information that they may not find directly on your Google Business profile without further digging into your Google Review section or similar.

Examples and Tips for Your GMB Justifications

When creating your Justifications, it is important to use keywords in your Google Business profile, your Website, your Google Business Posts, and your Google Reviews, that align with the Searches that your potential customers search with on Google. In other words, do not expect to rank for Google Searches such as 'Best roofer in Miami' if you do not have one or more Google Reviews describing your business as 'the best choice in Miami' ... 'these are the best to hire in Miami' ... 'the best in Miami'. Justifications are ultimately there to help customers make better informed decisions on Google Search.
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Pro Tips For Google Business Profile Optimizations

- Avoid keyword stuffing in your Google Business profile as this violates Google's terms of service.
- Do not stuff your Google Business profile business name with keywords that are not directly part of your (legal) business name. This will get your Business profile suspended and it violates Google's terms of service.
- Encourage keyword specific Google reviews in a way that follows Google's terms of service.
- Research your competitors to see which Justifications they rank for in the Google Maps Pack to help your own optimization process.

Do Justifications appear in Google's new generative AI search experience?

The short answer is YES soon. While Bing has already publicly incorporated generative AI (Chat GPT) into their Search experience, Google is aiming to adopt a similar search experience in Google's #1 Search position for various Searches. In other words, just like the Google Map Pack currently displays information from your Google Business profile and website, Google's generative AI search experience, which will be seen at the top of Google in the near future, will use relevant information (i.e. Justifications) from your Google Business Profiles and Website to generate its text. This is what Google's generative AI search experience looks like in action:

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To join Google's generative AI Search experience and get a feel for 'what's coming', visit Google's Search Lab website at https://labs.google.com/search/, use a @gmail.com email (business emails are not supported at this time) and join the waitlist for further instructions and access.

By following these examples and tips, we have witnessed 5-10X increases in Google Business profile 'Interactions' within 30-60 days. This is an easy way to make sure that your GMB profile stands out from the competition and gives customers the confidence they need to book or contact you. So, don't wait any longer, start adding justifications to your GMB profile today!

To enhance your GMB profile further, consider My Local Ads’ services or My Local Ads’ CRM features. My Local Ads offers fully-managed Google Local Service Ads; fully-managed Google Ads; Google My Business profile optimization; and the My Local Ads CRM solution with sales and marketing features.

My Local Ads CRM features include 2-way messaging for email, sms, google my business chat, facebook messenger, instagram direct messages, and web chat; Email & SMS marketing; Call Tracking & Reporting; send Invoices via SMS and Email; booking system to schedule jobs faster; customer management; reputation management. These features can help make your GMB profile more efficient, effective and powerful, so you can bring in more customers and achieve more success.

To maximize the potential of your roofing business, don’t miss out on this opportunity to stand out from the competition. Call or text message +1(866)451-1915 today and discuss how My Local Ads can help your roofing business.