Connect Google Ads Location Extension to GMB Profile

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In this article, we'll provide some tips and examples to help you get the most out of your location extension campaigns, as well as a step-by-step guide to linking your Google Ads Location Extension with your Google Business Profile.

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1. Add Your Business to Google Maps

The first step towards connecting your Google Ads Location Extension to your GMB profile is to add your business to Google Maps. When you do this, you'll be able to create a local profile for your business so that it can appear in map searches and the local 3-pack. To add your business to Google Maps, use the following steps:


- Visit Google My Business and click “Manage Now”

- Select “Add your business to Google”

- Enter your business information, including location, hours of operation, and contact information

- Verify your business with a postcard or phone call

- Once your business is verified, click “Finish” and it will be listed on Google Maps

2. Set Up a Location Extension

When you create a Google Ads Location Extension, you can add a physical address that links to your GMB profile. This will ensure that your business appears in the Google Maps Pack when potential customers search for your business's products or services. To set up a Location Extension, use the following steps:


- Log into your Google Ads account

- Select “Campaigns”

- Select “Ads & Extensions”

- Click “Extensions”

- Select “Location”

- Enter your business address

- Click “Save”

3. Link Your Ad Extension to Your Google Business Profile

Once you've created your Location Extension, you can link it to your GMB profile to ensure that your business appears in the Google Maps Pack. To do this, use the following steps:


- Log into Google Ads

- Select “Campaigns”

- Select “Ads & Extensions”

- Click “Extensions”

- Select “Location”

- Select “Link my Google My Business account”

- Enter your business name

- Select the correct business from the list

- Click “Link”

Conclusion

Connecting your Google Ads Location Extension to your Google Business profile is an essential step for optimizing your ads in the Google Maps Pack. Doing so will ensure that your business appears in map searches, and give you the competitive advantage you need to reach potential customers in this digital world. By following the steps outlined above, you can easily link your Google Ads Location Extension and GMB profiles to get the most out of your location extension campaigns.

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